Thursday, March 14, 2019

Reflection 2


Since my last reflection, I have predominately been focused on the COP deadline so there hasn’t been a huge amount of progress with my extended practice work. This was to be expected though and now I can focus most of my time on this module. I have done a couple more smaller projects plus some idea planning for a few more to begin soon. The first project was for an exhibition at North Bar, and this is my 2nd 7x7. The exhibition was up during the superbowl, and the brief was to create a beer label inspired by a football team. I got given the Denver Broncos. This was another fun project because again, it was on a subject I didn’t know anything about. I did some research into the football team and also on the Denver area. I tried a few things out but in the end, I decided to take the most inspiration from the Denver Broncos logo. Since my character-based work is generally the most successful, I chose to go down that route for this brief. I reimagined the white horse logo as a more playful character, and used the colour scheme of the logo as well for the rest of the design. Overall I’m quite pleased with the outcome of this project, I’m not sure what else I could have done that would have worked better with my personal way of working. I also really enjoyed this project because I just worked on it solidly for a couple of days, and this showed me that I could probably work quite well in this way post-graduation – maybe for editorial or other projects with a quick turnaround time.

I have also recently made a video. I wanted to learn how to use premiere pro, so I took footage from a recent snowboarding holiday with my family and tried to recreate a sort of 90s style, funny snowboarding video. I had a huge amount of fun with the project, and I think it was exciting to use a different medium to explore narrative. It was a steep learning curve since I had never used the program before, but I’m really pleased with the outcome and it is pretty much exactly what I was going for. While this isn’t necessarily illustration, I think being able to use premiere pro could be a valuable skill for the future. Me and Katie Day are beginning to establish our studio a little more, and if we put more events on in the future it’ll be really good to be able to create videos after the event to help promote more things in the future.

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